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Rolex
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ROLEX |
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Hans Wilsdorf
registered the trademark name "Rolex" in Switzerland during 1908. The
word "Rolex" could come from the French phrase horlogerie
exquise, meaning exquisite watch industry.
The company name Rolex
was officially registered on 10/15/15. It is thought this change was
part of a drive to popularize wristwatches, which at the time were still
considered a novelty largely for women (pocket watches were more
common). It was later changed to Montres Rolex (watches Rolex) SA and finally Rolex
SA.
According to foundation
documentation, the Rolex SA company can never be sold, nor traded on any
stock market. |
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Quality and innovations are synonyms of Rolex. Among
the company's innovations are the first
self-winding watch; the first
waterproof watch case; the first wristwatch with a date on the dial; the
first watch to show two time zones at once; and most importantly the
first watchmakers to earn the coveted chronometer certification for a
wristwatch. To date, Rolex still holds the record for the most certified
chronometer movements in the category of wristwatches. Another little
known fact is that Rolex participated in the development of the original
quartz movements. |
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Rolex S.A. |
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Rue Francois-Dussaud 3-7 |
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CH 1211 Genève 26 |
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Find
here the link to the official
Rolex site |
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Rolex has tree watch lines; Rolex Oyster and its collection
- Cellini and Tudor which is still sold in Europe. |
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More Fine Watches
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Seiko
new collection |
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© Promofil 2006 |
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Rolex Coll. :
Air-King, Datejust, GMT Master
II, Explorer, Submariner, Sea-Dweller,
Daytona, Day-Date, Oyster Perpetual and
Yacht-Master |
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