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Rado
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RADO |
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Formed in 1917,
Rado initially produced watch movements only. In 1957 the company launched its
first collection of watches under the Rado brand. In 1962 the Rado DiaStar, the
world's first scratch-proof watch, was launched. Since then Rado has pioneered
the use of a number of high-tech materials, e.g., ceramics, lanthanum and
sapphire crystal. In 1983 Rado became part of the SMH group which was renamed in
1998 as the Swatch Group.
People automatically
connect the name Rado with watches of individualistic design made from
scratchproof materials. While other brands use conventional materials
like gold, brass or steel, Rado goes for materials of the future such as
high-tech diamond, high-tech lanthanum, sapphire crystal, hard metal or
high-tech ceramics. And this is always in the endeavor to develop
design/material combinations that unite in perfect harmony the double
functions of the watch as a modern piece of jewelry and a functional
timepiece. The basis for this is provided by the mastery of highly
developed leading technologies for the manufacture and processing of the
hardest materials in the world. |
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It has
taken decades for Rado to build up this know-how, which today
constitutes the core expertise of its material-technological
developments for its beautiful timepieces.
The abbreviation “V10K” stands for Vickers 10,000. Vickers is a scale of
hardness used particularly in diamond-related technology. The scale goes
from zero to 10,000 Vickers – the ultimate value for genuine diamonds
and thus the yardstick for everything else. This top value appears even
more special and exclusive when it is known that the stainless steel
normally used in the watch trade has a Vickers hardness number of only
200, which makes it 50 times "softer" than diamond. |
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Rado Uhren AG |
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Marché Suisse. Bielstrasse 45 |
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2543 Lengnau. Switzerland. |
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Find
here the link to the official
Rado site |
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More Fine Watches
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Seiko
new collection |
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© Promofil 2006 |
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Rado main watch lines: The Original,
Ceramica, Sintra, Integral, Rado.True, The Original DiaStar, V10K,
Anatom, Cerix, Coupole... |
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