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LONGINES              

The Longines story began in 1832 when Auguste Agassiz moved to the tiny Swiss town of Saint-Imier and found a job at the Comptoir horloger Raiguel Jeune. They became associates and in 1847, Agassiz became the company’s sole owner. In 1852, his nephew Ernest Francillon joined the company.In 1866, Francillon acquired two plots of land on the outskirts of Saint-Imier, on the right bank of the Suze river near a place called Les Longines where he build his factory. In 1927, Charles A. Lindbergh made the first solo and nonstop transatlantic flight from New York to Paris, timed by Longines. In 1931, he designed a new instrument for Longines that earned a place in history as the hour-angle air navigation watch.

On February 19th, 2001, Longines celebrated the 30 Millionth Longines Watch with a commemorative collection of 990 pieces featuring an L.990 caliber mouvement. Later that year, this collection won Swiss watchmaking’s most important prize: La Montre de l’année - The watch of the year.  " Elegance is an attitude " is the Company motto, it was well celebrated with the advertising campaign featuring legendary stars of the silver screen Audrey Hepburn and Humphrey Bogart.  Longines is currently owned by the Swatch Group.

 Longines_Lungomare

   

In 1899 Longines was involved with an expedition to the North Pole. Louis Amédée de Savoie took five navigation chronometers designed to withstand the extreme temperatures of the Arctic. It was the introduction of automatic timing at the Federal Gymnastics at Basel in 1912 that proved to be the most important event in this development of Longines association with sports. With the ever-increasing demand for accurate instruments to record sporting events Longines created a pocket chronograph, which allowed 1/10th and 1/100th intervals to be recorded. Since 1952, Longines has been responsible for the timing of nearly all of the Olympic Games, both Summer and Winter. In 1990 Longines was appointed the official timekeeper for the World Grand Prix Motorcycle Championships, and in 1991 Longines timed the World Alpine Ski Championships in Saalbach. From 1997 onwards Longines is the official timekeeper for all events in gymnastics competitions.

 
Compagnies des Montres Longines Francillon SA  

Longines watches

 
Longines    
CH - 2610 Saint Imier, Switzerland    
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© Promofil 2006   Longines main watch lines: La Grande Classique de Longines, Lungomare, Evidenza, Master Collection, Flagship, Dolcevita, ....