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Its
creator, Carlo Crocco, acquired his sense of beauty as a child, growing up in an
Italian family of watchmakers. By 1967, he had designed his first watch. In
1980, he set up his own company, MDM Geneva, and sought to produce a watch that
would transcend fashion, with an elegant, sporting design that would make it
sought after worldwide.
With pure lines, and enormous respect for his chosen materials, he developed an
elegant yet sporting watch to wear on any occasion, yet refused to follow the
dictates of fashion,. His guiding principle was simplicity, and his look was
created based on a ship’s porthole. Twelve tiny titanium screws secure the
lunette to the case, and mark the hours, in a meeting of form and function.
In the mid-90s, rubber captured the interest of renowned watch making brands, as
the creations of the time show. This confirmed the validity of the choices that
had led to the creation of Hublot watches, and reinforced their status as great
classics. For Hublot, rubber wasn’t a fashion phenomenon; it ideally represented
a philosophy, a life style and the brand image from day one. |
